In social science, terminological proliferation is the hallmark of every new field that enjoys rapid growth. In the case of social entrepreneurship, two facts exacerbate the situation – that not primarily researchers but managers and entrepreneurs determine the evolution of the field, with the conceptual bases of these groups rarely converging, and that wide differences exist worldwide in socio-economic values and systems. In such situations, a rational reconstruction of the discipline, whether at a conceptual level, within a full-fledged axiomatic framework, or on the basis of an enterprise ontology, has often helped to unify a field (Munn & Smith 2008; Smith & Ceusters 2010).
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Business Models of Social Enterprise: A Design Approach to Hybridity
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