Campo Vivo was launched as a joint venture social business with potato giant McCain to intervene in the agricultural value chain by developing competencies in small-scale farmers, strengthening the social tissue and promoting competitive productive activities in vulnerable rural communities. It provides high quality technical assistance and ensures entrepreneurial capacity building to farmers and thus, increases family income, improves productivity levels and working conditions, and engages both men and women.
On May of 2014, Campo Vivo began its operations in Une, Cundinamarca with a pilot group of 21 families working in 40 ha of land. The second group will start its activities on February 2015 within the same area. Potato is the initial crop and it shall be alternated periodically with rotation crops
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