Becoming a social enterprise doesn’t mean you and your colleagues suddenly need to prioritise profit above all else and stop caring about the social impact of the work you do.
Social enterprises are focused on delivering a social mission but they do that in a business-like way.
That means being clear about what you’re selling and who you’re selling it to. Social enterprises have to sell products or services.
A product is not necessarily a slice of cake or a t-shirt – it could be 12 weeks of mental health awareness training you sell to a local authority.
Another element of a socially enterprising culture is constantly looking for new opportunities to do business:
• Are there new customers who might buy your current products or services?
• Are there new products or services you could deliver to your current customers or different ones?
It’s not completely different from a charity applying for a grant or launching a fundraising appeal for a new project. The difference is that your starting point is the market. The aim is to create new products and services that someone will want to buy, and that help to fulfill your social mission.
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